SPOTIFY
HAVING THE BIGGEST AUDIO STREAMING LIBRARY IN THE WORLD IS NICE. BUT WHAT’S EVEN MORE IMPORTANT IS GROWING THE BIGGEST USER BASE AROUND THE WORLD TO LISTEN TO IT.
The more places and ways one can connect, stream and rock-out leads to more people listening and more music being listened to. It’s actually pretty simple math. Consumers pick their music streaming provider on convenience and accessibility. “Spotify Everywhere” is a mission to ensure that no matter the device, location or platform being used, Spotify is there at user’s fingertips. This mission couldn’t be accomplished on our own. We had to build partnerships, integrate our platform and customize the experience with a host of the biggest and most iconic brands in the world.
CUE BUILDING A HARDWARE ECOSYSTEM FOR A PLATFORM COMPANY.
Global marketing campaigns were designed to promote and show the power of Spotify’s integration into smart tv’s, voice activated devices, gaming consoles, apps, wearable tech and more. High touch media plans were deployed to expand the reach of Spotify across global markets and create demand generation to grow the subscription member base and increase daily and monthly active user listening. Additionally, exclusive offers with partners were created to convert targeted groups into premium users, while also providing cache and added benefits to our listeners and the partners’ audience.
