EQUINOX

It became our obsession to find the perfect intersection between substance and style. Each and every touchpoint, promotion, campaign, club, and communication was expertly crafted to strike the right balance of inspiration and provocation. Our unapologetic and bold advertising and brand voice stood out, striking a cord motivating members and enticing non-members. We were more than a gym, we were a lifestyle. We always thought outside of the box, dug deep into member insights and took risks with our marketing efforts. 

Beauty moved us, but substance grounded us. Our operating ethos was fueled by the science of fitness and centered around the pillars of movement, nutrition and regeneration. This was the ideal combination for people to maximize their performance and live life to the fullest. Each business unit (group fitness, personal training, pilates, shop & spa) had distinct and integrated marketing plans we built annually to ensure that they were leading the industry, on the forefront of trends, exceeding member expectations and achieving their goals. 

Comfort is the enemy of results, so we made sure to never get too comfortable. Every touchpoint was constantly tracked and optimized to ensure peak performance, creative and copy was constantly tested to best understand what was breaking through and driving the highest conversions, channel performance was constantly analyzed to best understand where and how our members were engaging. Our attention to detail, high standards and meticulous go-to-marketing plans put Equinox in a category of its own.