A LITTLE ABOUT ME.
I am a dynamic marketer on a mission to build disruptive brands that connect with consumers in meaningful, lasting and unexpected ways. I believe that great brands don’t just exist to deliver business results, but to positively impact consumer behavior and create cultural change. 
Responsible for Gatorade’s digital agenda. Innovated and developed marketing campaigns across the full digital ecosystem, including emerging verticals such as wearable tech, social, personalization and gaming to connect the brand with athletes at the point of sweat. Also, pioneered Gatorade’s expansion beyond stick-and-ball sports into the fast growing fitness world through the launch of new brands and product lines.
Led the brand marketing team as we reimagined and rewrote the rules to high performance living. Created provocative breakthrough marketing efforts and a high-touch connected digital footprint to elevate the member experience far beyond the four walls of the clubs.
Spearheaded global marketing efforts building partnerships and campaigns with some of the world’s most iconic brands to further the reach and connectivity of Spotify with listeners. Through unique and powerful integrations, offers and experiences, the power of music took on new forms, features and functions.
Led the transformation of Biofreeze from a stagnant B2B clinical brand into the fastest growing consumer brand in the OTC category. Tasked with rebranding and rebuilding the brand from its foundation and charting a high-growth disruptive marketing strategy. Leveraged its athletic heritage to create an aspirational, performance and digitally-led global lifestyle brand.
Reimagined the consumer marketing approach to bring a challenger brand to life in the biotech women’s health category. Through developing a disruptive brand strategy, introducing a dynamic content approach, and building a high-growth lifestyle brand, Phexxi impacted women’s lives in a way they only dreamed of.
Tasked with launching European DTC start-up, Air Up, in the US. While we didn’t quite turn water into wine, we did develop an innovative technology that flavors plain water through scent alone. Meet scent flavored hydration, an entirely new category disrupting the CPG water landscape and exciting water like never before in a healthy, tasty, and sustainable way. Responsible for all aspects of marketing from positioning to e-commerce, Americans are now sipping water like never before.