air up
Scent Flavored Hydration
air up is where the science of taste meets the art of flavor. We reimagined the way to excite plain water by adding flavor through scent alone. Yep, drink plain water and experience the taste of cherry, watermelon, wild berry, and more.
Flavor water through scent? Let’s make scents of it.
Taste With Your Nose
75% of Americans are chronically dehydrated and find the taste of water boring. Cue air up. Through creator voices, dynamic content, and a robust e-commerce experience we immersed consumers into a world of flavor, helping them to finally discover a solution to their hydration struggles.
